Onboarding Artists to the
New Version of the Internet (Web3)
ARTHENTIC - CASE STUDY
- 161 people never heard of NFTs
- 40 people had varying degrees of knowledge on the subject
- 2 investors had recently bought NFTs
- A single 3D artist was in the process of making an NFT
Arthentic's most active audience at the time was Instagram, where the marketing team conducted the networking division of the company.
- After conducting a preliminary evaluation, I discovered that the team needed a posting guide.
- The guide helped convey how future posts should be presented.
- The 3-month campaign shown was created with Canva to provide a reference example to the marketing team.
Potential NFT Marketplaces
OpenSea - Largest and compatible with Ethereum (and Polygon chain)*
Nifty Gateway - Made for artists
Binance Chain - Lots of extra services for making NFTs
Rarible - Exclusive marketplace
*Polygon was released after we launched our first NFT, allowing costless transactions
OpenSea + Polygon
After deliberating between many different options, I landed on the Polygon network was on OpenSea. A perfect solution which allows:
- Gas-Free transactions (No cost to buy/sell items)
- Multiples copies of the same NFT can be made
Potential User Pain Points
Knowledge - Artists were confused on the potential of NFTs and why they should care to make them, as shown in the user survey.
Wallet Software - The UX on current wallets can be intimidating and unfriendly to non-tech users
Partial Completion - NFTs require multiple approvals to write onto a blockchain, leaving some artists thinking they created a token when they hadn't finished the process
Marketing - The artist has to be able to sell their NFTs to their audience who also (probably) has no knowledge of how to buy and sell in this new medium
The OpenSea service required a few items from each collection(artist) we made:
- Logo Image (350x350 pixels)
- Profile Image (600x400 pixels)
- Banner Image (1400x400 pixels)
- A Description of the Artist
To make an non-fungible token, we required the artist to provide:
- NFT File (>40 MB)
- Name of Work
- Description of Piece
- Cost of the NFT
To be a part of the Arthentic network, a vetting process took place that included:
- Checking Social Media Following
- Confirming Art Type
- Exclusive Content for NFTs
- Crypto Knowledge (for payouts)
Forms were the obvious choice to gather data from our clients, since it gave the development team the most control over the information flow. I designed two sets of forms, one to onboard artists and another to onboard business clientele. Using the website style guide, the process was easy to create directly with code.
Since the forms went live in Fall 2021, Arthentic has received 30 requests for various NFT projects. Due to the overwhelming level of demand, the company has chosen to lock the forms until an adequate NFT creation team can be formed. As of this writing, the company has implemented seven of those plans, which can be seen here: